Websites such as Cartier, Harry Winston, and Tiffany utilize Adobe's popular flash player in their websites. Flash Player is a browser based platform that provides extravagant viewing of expressive applications, content and videos across all browsers and operating systems. Flash player started out in1996 and has come a long way. Nowadays, Flash capability has changed the way websites have been created.
Take a look at Cartier, this is personally my favorite site out of the three. As soon as the user clicks the enter key, the screen goes black, and a big, shiney, fancy, watch is being displayed in the middle of the screen. even not knowing what Cartier is, I can immediatly think ok, high quality jewlrey. This site grabs your attention and keeps the user hanging when it links to the "Find out More" button on the screen. After I had traveled through the site for about 5 minutes, I thought I had seen it all until the website brought me to a virtual catalog of everything Cartier had to offer.The site made me feel as if I was physically turning the pages to the book and followed along.
http://finewatchmaking.cartier.us/#/SIHH-2012/rotonde-de-cartier-quantieme-annuel/
The essence of this entire company is captured through Adobe Flash Player.
Another benefit to Adobe is an easy to follow layoout. Of these 3 sites, Harry Winston has the best layout and is the easiest to find what the user is looking for. This is very advantagous to get the buyer in and out and to get a sale a quickly as possible.
Finally Tiffany and Co. uses smart marketing on their homepage, offering free shipping until Valentines Day on anything that is bought from the wesite. This is displayed by using an envenlope card to see how they can save on shipping if you buy from Tiffany's.
All in all Adobe Flash Player is a very useful tool to lure many younger generations into computer science.
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| www.cartier.com |
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| www.harrywinston.com |
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| www.tiffany.com |
Adobe has some great features but it also has some major drawbacks. Adobe Flash Player makes website viewing exciting and creative, but it can also be frustrating and annoying. Some major drawbacks of Adobe Flash are it having to have a fast internet connection, it can sometimes create sites to be confusing and also does not support some mobile devices.
First of all, Flash can be an awesome tool, if it ever loads. If your internet connection isn't the fastest, Flash Player can make navagating through a website as slow as molasas. In some countires, the internet is still devloping in areas. This can be detramental to some potential customers who won't be able to even view the site because of a too slow internet connection.
Secondly, Flash can sometimes be confusing to navigate through. The user might not know that links even exist in Flash Player since it is so innovative and ahead of the rest of website technology.
Finally, Flash Player is detramental to the popular mobile and tablet movement in technology in that some devices like the iPhone and iPad do not support Flash. This creates a delimma when creating a site for a desktop and then creating the same site to view on a tablet.
There are many pros and cons to Adobe's Flash Player. In my opinion, Flash is going to be innovating how we create websites and market products on the web. It is going to be the leading technology to drive the industry to keep creating more technologies for the future.
Who knows what is next, 3d websites? We'll see...
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